Ager
Brand · v1

Ager design system

Ager's visual identity applied to the interface components. A coherent, sober, editorial baseline to review before wiring real data.

Palette

Official brand colors. No high saturation, no colored shadows. Recommended distribution: ~60% neutrals, ~25% blue, ≤10% green, ~5% functional.

Ager Blue#0F2A44Header, headings, primary CTAs. Never long body text.~25%
Editorial White#F9FAF7Primary background, cards, feed.~60%
Neutral Beige#EFE9DFSecondary backgrounds, deep-dive sections.
Ink Gray#1C1C1CBody text. Never pure black.
Muted Gray#6B7280Metadata, timestamps, sources, placeholders.
Ethical Green#1E6F5CAccent: trust, context, secondary CTAs.≤10%

Functional colors

Link#1A5FB4Inline links, hover, emphasis.
Success#2E8B57Confirmed content, verified status.
Warning#D97706Sensitive content, evolving stories.
Error#B42318Alerts, errors, retracted content.

Typography

Merriweather for headings and the wordmark, Inter for UI and body. Layered hierarchy: synthesis → context → depth.

Merriweather · Synthesis

Understand first, scroll later

H1 · Section heading

H2 · Subheading

H3 · Context

Inter · Depth

Body copy uses Inter at 16px with generous line height, built for short but dense explanations. Simplification serves understanding, not dumbing-down: we define key terms and separate facts from interpretation.

Secondary text · 14px · metadata and sources

Caption · 12px

Logo

Clear space equal to 14% of the symbol. Minimum digital sizes: full logo 120px, icon 32px.

AgerFull logo · ≥120px
Symbol · ≥32px
AgerOn blue background

Forbidden: shadows or effects, colors outside the palette, rotation, deformation, a wordmark in any font other than Merriweather.

Buttons

Primary in blue, secondary in ethical green. Secondary CTAs remain an accent.

Badges

Low-saturation labels. Green signals trust and context, orange evolution, red error.

VerifiedContextSourcesEvolvingRetractedEconomy

Surfaces & states

Cards, loading skeletons, and empty or error states, in a measured tone.

Card title

A short supporting description in muted gray.

Nothing here yet

There's nothing to show here yet. Check back later.

FeedCard

The reusable feed component: only title, excerpt, source, image and topics. Link-first — no article body. The third card shows the image placeholder. Sample data.

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